By Marcelo Delaqua Burim - summed up from the magazine Newsweek
This report talks about the power to persuade people to travel around the world in countries where it is required a special vision.
Some countries create special advertisements to induce the visitors with tools to travel to their countries.
For example: Japan is not a popular country concerning tourists, so the government launched a huge campaign to attract them. The slogan of the campaign was a problem though: "YOKOSO JAPAN" that means "Welcome to Japan".
Creating an effective slogan is not easy task - mainly for a nation. Some countries as Australia, Israel and Uganda have done image to makeover campaigns to try to persuade people to visit these countries.
Australia created the "So where the bloody hell are you?" campaign inviting tourists to visit Australia's natural wonders, trying to clear the previous image of a "STAGNANT" country.
But in some cases some countries prefer to advertise the fact that it is "gifted by nature", not plagued by the past in the case of Uganda which burdens a brutal past.
Branding a country for tourists requires vision, honesty and citizens who love themselves.
To conclude, to have an attractive country for visitors it's important to make your country like the one you'd like to visit.
Some countries create special advertisements to induce the visitors with tools to travel to their countries.
For example: Japan is not a popular country concerning tourists, so the government launched a huge campaign to attract them. The slogan of the campaign was a problem though: "YOKOSO JAPAN" that means "Welcome to Japan".
Creating an effective slogan is not easy task - mainly for a nation. Some countries as Australia, Israel and Uganda have done image to makeover campaigns to try to persuade people to visit these countries.
Australia created the "So where the bloody hell are you?" campaign inviting tourists to visit Australia's natural wonders, trying to clear the previous image of a "STAGNANT" country.
But in some cases some countries prefer to advertise the fact that it is "gifted by nature", not plagued by the past in the case of Uganda which burdens a brutal past.
Branding a country for tourists requires vision, honesty and citizens who love themselves.
To conclude, to have an attractive country for visitors it's important to make your country like the one you'd like to visit.
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